0 Blame it on the youth: How Rocket21 is connecting Generation Z and the future of business | Social Media Today Daily

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Posted: 28 Dec 2012 04:30 AM PST
Jodell Seagrave is president of Rocket 21. As an innovative social learning platform for middle school students, Jodell's Rocket21 connects tweens, young teens and world class experts to help kids thrive. Seagrave shares her experience in how social technology plays a role in helping us better understand Generation Y, what they represent, what's important to them, and how they make decisions.
Posted: 26 Dec 2012 10:56 AM PST
So, an ingenious new nonprofit effort called StrikeDebt was created by a team of attorneys and as an offshoot of the Occupy Movement. Their latest effort was built to keep debt out of the hands of collectors by using donations to buy it instead, and then abolish it. This campaign, called the "Rolling Jubilee" is described as "a bailout of the 99% by the 99%."
Posted: 26 Dec 2012 09:09 AM PST
Early results of a study from Stanford Graduate School of Business's Center for Leadership Development and Research—Social Media Use Among Directors and Senior Managers—show that only 34.2% of directors and executive management have even a modest understanding of the impact social and digital media have on their companies. Only 21.7% rated their own grasp of the issues around social media as "good." Fewer than 15% of boards of directors see reports summarizing information gleaned from social media monitoring and metrics. The prevailing view: Social media is beneath them and should be confined to marketing and PR.


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